ARTICLES FOR WEBMASTERS 
 Using Title Tags for Search Engine Optimization
by Culero
On an average website, most traffic received is the direct result of a
search engine query. Since so much web traffic is dependent upon
search engines, you should be doing everything possible to optimize
your web site so that it appears relevant to the search engines.
One of the first steps you will want to take in optimizing your website
for search engines is including unique and relevant title tags on every
page of your website.
Hopefully, you've built your website with a few keywords in mind.
Most web site owners remember to integrate those keywords into their
meta keyword tags, but then forget the importance of using keywords in
the title tag. The actual text you use in the title tag is one of
the more important factors in how a search engine decides to rank your
web page on the search engine results page. The text you use in
your title tag should not simply be the name of your business or a
phrase like "home page", it should be highly relevant to the keywords
being used on that particular page. If you have a multi-page
website, each page in your site should use its own individual title
tag. You should not be using the same title tag for every page in
your website. Think of each page as the opportunity to highlight
a new keyword. The title tag of that page should contain whatever
keyword that particularly page is featuring.
In addition to pleasing the search engines, your website will be more
appealing to searchers viewing a search engine results page if it
contains appropriate keywords. All major web crawlers will use
the text in your title tag as the headline for your web page. If
the keywords in the title of your web pages matches the phrase the
searcher typed into the search engine, your listing will appear bolded
in the search engine results page of Google, Yahoo, and Bing.
Since searchers are more likely to click on bolded text, using
appropriate text in your title tag is likely to result in higher click
thru rate.
Taking the time to include keywords in your title tag and making sure
each web page in your site has a unique title increases the likelihood
that your page will be found and considered relevant to the keywords
you have selected for your site.
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